Effective Content In Action
November 4, 2017These are tools, methods, and references to operationalize how you create effective content.
Tools
Chrome Device Toolbar – Test your site with a mobile emulator.
Google Analytics – Intuitive default reports and endless custom reports.
Google Optimize – A/B test variations of your website to determine what works best for your customers and business.
Google Webmasters and Search Console – Guidelines and insights for how Google indexes your website.
Google Lighthouse or Page Speed Insights – Test page load speed and get recommendations to improve.
Methods
Templates – Build in structure and callouts based on effective content principles.
Journey Mapping – Use this technique to reduce obstacles and identify opportunities for effective content.
Workflow – Pre-determine efficient workflows for quick publishing.
Microcopy – these small words are a big opportunity to make use of effective content
- Microcopy: Tiny Words With A Huge UX Impact
- Microcopy: The Importance of Writing Messages to UX Strategy
- Microcopy: improve UX with these 10 examples
References
Style Guide – Include a #1 Rule! Follow these guidelines all the time, except when there is a good customer-focused reason not to.
User Language Library – Record your user verbiage from feedback channels and online communities.
Accessibility Standards – Ensure content meets standards for accessibility.
VIP Content – Know which of your content converts the most and which is viewed the most.
Effective Content Checklist – Save the graphic below for quick reference.
