Content Expectations

Does your content meet your own expectations? Mine doesn’t, yet.

“Be the content you wish you found!”

One of my favorite takeaways from attending #MozCon 2017 came from a candid preso by Wil Reynolds – I’d Rather Be Thanked Than Ranked.

Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent. It’s more important than ever to be the right answer to the queries you seek to rank for and to be the content you wish you found.

Effective content framework

I’m working on an #effectivecontent framework to help elevate my content to my own expectations. I’ll present the full strategy at the upcoming LavaCon, but here’s a sneak-peek at the five main components:

1. Intent
2. Usability
3. Findability
4. Timeliness
5. Efficiency

I’ll be sharing more about it soon.