What are topic clusters?
A topic cluster is a set of content semantically organized around a core topic that links out to subtopic content. Your core topic article, also called pillar content, should be optimized for a main keyword. Then, aim to create five or more subtopic articles that are each optimized for a long tail keyword that includes the core topic keyword. Make sure all content in the set is hyperlinked together to create a topic cluster.
- Why topic clusters are an effective SEO strategy
- How to create topic clusters
- Topic clusters in MindTouch
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