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How do you create technical content that’s as meaningful and relevant as possible? Today, technical writing must account for two driving forces that impact consumer context.
I’ll admit that sometimes us Tech Writers think we’re the unsung customer heroes within organizations. That we’re the only ones who truly care about what users actually need. In reality, there is so much we can learn from our peers across functions about how to deliver value to customers.
I’ve learned that fear (or concern, worry, anxiety, etc.) and excitement (or eagerness, fulfillment, joy, etc.) can often co-exist for the same event or circumstances at the same time. I try to leave room for both experiences to be true at the same time.
The future of TechComm will involve writing for humans and machines and TechComm strategy needs to evolve to support content extensibility across increasingly dynamic touchpoints.
Customer interactions are becoming synonymous with content interactions. Today, all content must be available across all touchpoints to satisfy user intent at every stage of the customer journey.