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How the Writing in Technical Writing Should Evolve
How do you create technical content that’s as meaningful and relevant as possible? Today, technical writing must account for two driving forces that impact consumer context.
Create Content That Users Need
I’ll admit that sometimes us Tech Writers think we’re the unsung customer heroes within organizations. That we’re the only ones who truly care about what users actually need. In reality, there is so much we can learn from our peers across functions about how to deliver value to customers.
Fear and Excitement Trigger the Same Physiological Response
I’ve learned that fear (or concern, worry, anxiety, etc.) and excitement (or eagerness, fulfillment, joy, etc.) can often co-exist for the same event or circumstances at the same time. I try to leave room for both experiences to be true at the same time.
A Customer and a Bot Walk Into a Bar
The future of TechComm will involve writing for humans and machines and TechComm strategy needs to evolve to support content extensibility across increasingly dynamic touchpoints.
The View from Outside In: What Users Don’t Care About and What to Do Instead
Customer interactions are becoming synonymous with content interactions. Today, all content must be available across all touchpoints to satisfy user intent at every stage of the customer journey.