Have you ever taken a peek at a competitor’s offerings before? Perhaps you checked out their product pages, read their reviews, or tried out their chatbot. Maaaybe you’ve even asked a friend to use their email to grab a gated asset for you or clicked on a competitor’s PPC ad to give yourself a chuckle.…
Introducing Cross-Functional Customer Experience
I’ve been trying to decide on a new “label” for my career focus. For many years now, I’ve been inching away from my Technical Writer roles. After starting a new dream job in July 2021, technical writing isn’t even a bullet in my job description for the first time in my career. So I pondered…
My Layoff Recovery in the Time of COVID-19
Well so far 2020 has been … a year. Along with personal losses and global turmoil, I experienced my first professional layoff. I feel oddly fortunate that my first time being laid off occurred with ~40 million others. I was knocked off course but certainly not alone! Connection to others is the hero of my…
STC Summit 2020 Takeaways
Dream big and focus on valuable outcomes for yourself and others that your work impacts. STC provides opportunities for career growth far beyond the Summit.
How the Writing in Technical Writing Should Evolve
How do you create technical content that’s as meaningful and relevant as possible? Today, technical writing must account for two driving forces that impact consumer context.
Create Content That Users Need
I’ll admit that sometimes us Tech Writers think we’re the unsung customer heroes within organizations. That we’re the only ones who truly care about what users actually need. In reality, there is so much we can learn from our peers across functions about how to deliver value to customers.