Why Technical Writers Should Embrace Content Analytics

Presented on June 7, 2017
https://www.stc.org/event/technical-writers-embrace-content-analytics


Content analytics provides a breadth and depth of insight that can significantly bolster the effectiveness of your content and improve your content strategy.

Leveraging content analytics enables you to:

  • Expand your skill set to help you get a job, earn a promotion, or even be kept on-board during layoffs.
  • Prioritize your work for content migrations, localization initiatives, or when time is limited.
  • Gain insights to improve decision-making, justify resources, or measure content ROI.

This webinar will present an overview of what technical communicators need to know about content analytics, introduce the basic concepts and terminology, and give actionable recommendations to incorporate content analytics into your work processes.