Resources for how to write for humans and machines
- PDF of the presentation slides
- How consumer needs shape search behavior and drive intent (Think with Google)
- Understanding the Difference Between a Bot, a Chatbot, and a Robot
- Rule-Based Chatbots vs. AI Chatbots: Key Differences
Customer Service and Self-Service
Our content helps service and support roles assist other people directly and our content helps customers via unassisted self-service functions.
How our Work has Evolved
Our jobs have become so much more cross-functional and collaborative to deliver meaningful content.
Writing Strategy and Supporting Functions
There’s a lot to consider, and technology will certainly go a long way to assist, but we need to adjust some old habits to accommodate new contexts.
- Word choices: How the Writing in Technical Writing Should Evolve
- Mailchimp Style Guide: Writing for translation
- SEO: Google Featured Snippets Guide
- Structured Content
- Google Tools
- Page Speed Insights (analyzes and generates suggestions to make webpages faster)
- Lighthouse (audits for performance, accessibility, progressive web apps, SEO, and more)
Job Market Impact
There are opportunities to advance your career or collaborate with new roles.