Google featured snippets create a tricky paradox (brought to my attention via The Hustle) …
The snippet allows users to get their answer without clicking through, which ultimately hurts the website (due to less traffic) that the snippet is generated from.
Some reward for writing effective content that beats even the #1 search result! With little control about what appears in the snippet, there’s limited ability to add a CTA or encourage engagement.
What’s the solution and how will this relationship evolve? I’ll be watching.
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