I’ll admit that sometimes us Tech Writers think we’re the unsung customer heroes within organizations. That we’re the only ones who truly care about what users actually need. In reality, there is so much we can learn from our peers across functions about how to deliver value to customers.
The future of TechComm will involve writing for humans and machines and TechComm strategy needs to evolve to support content extensibility across increasingly dynamic touchpoints.
Customer interactions are becoming synonymous with content interactions. Today, all content must be available across all touchpoints to satisfy user intent at every stage of the customer journey.
Documentation is evolving in significant ways, including that it becomes relevant far sooner in the customer journey. I enjoyed sharing my perspective for a piece in the Increment Magazine Documentation issue.
I attended the annual STC Summit to represent as President of the STC San Diego Chapter and to present about Future-Proof Writing – an extension of my Effective Content Framework tailored for the conference theme.
The #STC18 theme, Communicate the Future, was all about looking forward—strategically. What does this mean in practice?