Freelance Business Fundamentals – Key Takeaways

STC San Diego collaborates with SD/PEN every year to host a fall workshop. I think they keep getting better every year and this year’s workshop to Kickstart Your Home-Based Writing and Editing Business was my favorite by far. The workshop included five expert-led presentations: Alex Bennett – Legal Basics Janina Goldberg – Time Management Martin

Top Content Experience Strategist 2017

It’s a great time to be a content professional. With changes in consumer behavior and advances in technology, content has a more important role than ever. This is a fun space to work in with tons of reasons to keep upping our content game: Effective content fuels intent-based moments, which Google coined as Micro-Moments, where

Content expectations

Does your content meet your own expectations? Mine doesn’t, yet. “Be the content you wish you found!” One of my favorite takeaways from attending #MozCon 2017 came from a candid preso by Wil Reynolds – I’d Rather Be Thanked Than Ranked. Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent.

MozCon 2017 Takeaways

I’ve been a technical writer and editor for 10+ years and never imagined I’d attend a content marketing conference. Then, just a couple months into a new role with SEO and lead-gen as an important part of my responsibilities, I was lucky enough to attend MozCon 2017. I love that my career has focused on