An effective marketing email subject

How many marketing emails go straight to the trash folder?  For me, it’s most of them. Stats from MailChimp have the average open rate as ~20% and the average click rate in the low single digits. But a recent marketing email from my real estate agent caught my attention and motivated me to open it, because of the subject – “The

Hello

I’ve owned this domain since 2008 and I’m finally doing something with it. Just for fun – Check out the top 10 everything of 2008 according to Time.com.