If you are a content professional or follow content industry trends, then you’ve probably heard a lot of buzzwords lately, including omnichannel content, Content 4.0, and microcontent.
Put your customers first and develop data-driven, scalable processes to continuously optimize for your customers.
STC San Diego collaborates with SD/PEN every year to host a fall workshop. I think they keep getting better every year and this year’s workshop to Kickstart Your Home-Based Writing and Editing Business was my favorite by far.
It’s a great time to be a content professional. With changes in consumer behavior and advances in technology, content has a more important role than ever.
Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent. It’s more important than ever to be the right answer to the queries you seek to rank for and to be the content you wish you found.
I love that my career has focused on technical support content and online self-service because being good at my job helps my company and customers at the same time – that’s still true with my new focus.