Content Expectations

Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent. It’s more important than ever to be the right answer to the queries you seek to rank for and to be the content you wish you found.

MozCon 2017 Takeaways

I love that my career has focused on technical support content and online self-service because being good at my job helps my company and customers at the same time – that’s still true with my new focus.

STC Summit 2017

The Technical Communication Summit is the annual conference for STC. The #STC17 Summit was May 7-10, 2017 at the Gaylord Resort at National Harbor in Washington, DC. Highlights The 2017 theme was ‘Gain the Edge to Get Results’ and spanned more than 75 different sessions during the conference. The San Diego Chapter won Most Improved

10 Questions to Include in Every Software RFP

Knowing how to identify and purchase the right software successfully is not something you should have to learn through trial and error. Whether you’re seeking an on-premises, hosted, or SaaS product, these 10 questions can apply to almost any software RFP.

How to get a job via LinkedIn

I landed my last 2 jobs via LinkedIn without even trying. Spoiler Alert: When I say I landed these jobs “without even trying” – I mean that I wasn’t directly job hunting when these opportunities landed in my LinkedIn inbox. This process still takes effort 🙂   Step One – Pack your patience This is